Website Copywriting
Scale your brand with the words that matter most
How I can help
Strategic + creative web copy
Your brand, your offering + my words and my methods = thoroughly efficient website copy that hits the mark with every line
On-point e-Commerce writing
Fabulously well-written product descriptions and rich messaging to level-up your online shopfront and help your brand shine
High impact landing pages
For when you need to grab your audience’s attention, deliciously display what your business has to offer and sell, baby, sell
Is your website actually converting your leads?
Your website has just seconds to make an impression. In that fleeting moment, is your message landing or bouncing?
For most brands, the truth is…
You're too close to your product — explaining it in terms that make sense to you, but leave potential customers confused
Your copy focuses on features instead of benefits — listing what you do rather than how you solve customer problems
Your website sounds like everyone else's — using generic industry phrases that fail to differentiate your brand
Your messaging lacks strategic direction — with inconsistent voice and unclear priorities across pages
Your calls-to-action aren't compelling — giving visitors no clear path to engage further with your business
Every day your website operates with subpar copy, you're actively losing potential customers who simply can't understand why they should care about what you offer.
Website copywriting that ticks all the boxes
Your brand needs strategic messaging that turns your website into your most relentless salesperson (one that never asks for holiday time or complains about the coffee).
Clarify your value proposition
— so visitors immediately understand what you offer and why it matters
Convert at each awareness stage
— for visitors just discovering their problem or actively seeking solutions
Speak to customer pain points
— connecting emotionally with their challenges
Incorporate SEO best practices
— helping the right people find you in the first place
Guide users through a journey
— with intentional and strategic flow between sections & pages
Proudly speak your brand’s voice
— with language that truly resonates with your audience
Differentiate from competition
— highlighting what makes your solution uniquely valuable
Highlight what matters most
— showcase the benefits that will tip the scale for your leads
My website copywriting services
Full website copywriting packages
Specific page copywriting (Homepage, About Page, Services and/or Product Pages, Contact Page, FAQs, Product Descriptions, etc)
Website copywriting refresh & review
SEO website copywriting
Website UX copywriting & micro-copy
Website copy & content strategy
Landing page copywriting
Conversion copywriting
Website copywriting for rebrands & repositionings
Website copywriting for startups
“Amelie is fantastic. Not only did she have an understanding of our company, but she also became familiar with our customers, and she developed an excellent communication style for both our website and our blog. We recommend working with Amelie 100%”
Jesus Vargas, Founder of LowCode Agency
“I had the pleasure of working with Amelie on two projects, creating copy for our client's website and developing the brand strategy. She accurately captured the brand essence and translated it into clear, impactful copy.
Her professionalism, accuracy, and attention to detail make her an invaluable asset to our team. I look forward to collaborating with her again in the future. Thank you!”
Anastasia Sycheva, Founder of Feely Studio
“Amelie was super easy to work with, so creative and very responsive at all times, couldn't recommended more :-)”
Niall Walsh, Garton Global
How it works
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You get to know me, I get to know you, we explore what goals you need to achieve and which boxes you need to tick. We come up with a solid plan. Book you call here
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I dig deep into your business, audience, and competitive landscape through:
Comprehensive questionnaire to capture your vision
Competitor website analysis
Audience research to understand their needs and language
SEO keyword research to identify valuable search opportunities
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For brands seeking a more comprehensive approach, I'll develop your complete verbal identity:
Brand voice characteristics and personality development
Messaging architecture that clarifies your core themes
Value proposition refinement for maximum impact
Brand story crafting that connects emotionally
Tone of voice guidelines with practical examples
Outcome: A comprehensive brand messaging framework that powers all your communications (not just your website)
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Before writing a word, I map out:
Optimal site structure for your business goals
Key messages for each page
User journeys and conversion paths
Content hierarchy and priorities
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This is where the magic happens:
I write each page with conversion-focused structure and compelling messaging
You review and provide feedback through an intuitive Google Docs process
We collaborate through up to two rounds of revisions to perfect every element
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I don't disappear after delivering the files:
Post-design review to ensure copy works perfectly with visuals
Guidance on implementation for your web team
30 days of minor tweaks and adjustments as needed
my pricing
Full 4 to 6 page website copy — £1000
Full website copy from first draft to final details for a typical 4-6 page website (homepage, about page, service/product page, contact etc)
Complex 10-20 page website — £2000
Full website copy from first draft to final details for a complex website with 10-20 pages
Full verbal brand strategy (150-250 page document) — £500
In-depth study of brand tone of voice, personality, target audience, writing guidelines and more
What’s important to me
A broad picture approach
I write every word of copy with your brand’s soul in mind for a holistic, coherent message across the project
Constant communication
I’ll always encourage you to communicate every morsel of feedback so we can get things perfect
Full circle support
I have a deep understanding of overarching marketing strategies so I offer in-depth support beyond copy
Let’s make magic together
Three options here — take your pick!
Or fill out the form just here…
You could also meet me for a coffee in Brighton, United Kingdom :)
Blog posts
Planning, researching, writing, posting, optimising… Full creation and management of your blog to scale your brand online
Brand strategy
My very own ‘Messaging Framework’ to build super solid foundations for your brand: personality, tone of voice, values, vision, mission…
Case studies
I unpick, unpack, reveal and refine what makes your work great and craft seriously persuasive case studies for your audience to delight in
Website copywriting FAQs
How much does professional website copywriting cost?
Website copywriting typically ranges from £1,000 to £5,000+ depending on the number of pages, complexity of your offering, and strategic needs. I believe in transparent pricing, which is why I offer structured packages rather than hourly rates that can spiral.
How long does the website copywriting process take?
A typical website copywriting project takes 2-6 weeks from start to finish, depending on the scope and your response time for feedback. The discovery phase usually takes 1 week, writing the first draft takes 1-2 weeks, and revisions typically take another week. I always establish clear timeline expectations during our initial call.
Do you also write the meta descriptions and SEO elements?
Absolutely! Meta descriptions, title tags, and strategic keyword placement are all included in my website copywriting packages. These elements are crucial for both search visibility and encouraging clicks from search results pages. I conduct keyword research as part of every website project to ensure we're targeting valuable search terms.
What if I don't like the copy you've written?
My collaborative process is designed to prevent this situation, starting with a thorough questionnaire and discovery call to ensure I understand your vision. However, all packages include two rounds of revisions to refine the copy until you're delighted with it. In the rare case we're still not aligned after revisions, we'll work together to find a solution that gets your satisfaction.
Do you work with web designers or should I hire you before or after design?
I work flexibly with your design process. Ideally, copy and design should inform each other, so I'm happy to collaborate directly with your design team. If you're starting from scratch, I recommend beginning with copy to ensure the design supports your message (not vice versa). If you already have a design, I can craft copy that works within those constraints, though some design adjustments may be beneficial.
What makes you different from other website copywriters?
Three things set my website copywriting services apart: 1) I combine strategic brand thinking with conversion copywriting techniques rather than just focusing on words, 2) I have specific experience with tech startups and B2B companies, understanding their unique challenges, and 3) I maintain a collaborative, transparent process with clear deliverables and timelines so you're never left wondering what's happening with your project.
Will my website copy be optimised for search engines?
Yes! SEO best practices are integrated into all my website copywriting packages. I conduct keyword research to identify valuable search terms and naturally incorporate them into your copy. However, I never sacrifice readability or conversion potential for keyword density. The best SEO copy connects with both search engines and human readers.
Do you write for specific industries or types of businesses?
While I've written for businesses across many sectors, I have particular expertise in tech, B2B, finance, and SaaS. My tech startup clients especially appreciate my ability to translate complex concepts into compelling messaging that resonates with their target audience.