Verbal brand strategy
Get a strategic language system to power your brand's growth
A verbal brand strategy gives your team one way to explain what you do: positioning, messaging and tone of voice they can use in the pitch, on the website, in the deck, and in the AI tools now writing half your copy.
- 100+ messaging workshops run
- 8 years in B2B SaaS
- One expert by your side from start to finish
Sound familiar?
Your sales team is free-styling every pitch
Your website, deck, and LinkedIn bio tell wildly different stories
You've got a strong offering that keeps getting undersold
You asked AI to write in your voice. It failed miserably.
Enter: a strong, authentic verbal identity for your brand
The process is deliberately low-friction but covers everything it needs to: positioning, messaging, tone of voice, personality, values, mission, vision.
What you get at the end isn't a document to file, it's living guidelines built to scale as you grow, plus usable copy snippets you can put to work the moment we're done.
- 01Free-styled pitchesOne story for everyone to tell. A core message and provable pillars, so sales, founders and marketing describe you the same way.
- 02Multiple different storiesA messaging hierarchy for every channel. Your website, sales deck and LinkedIn pull from the same set of messages.
- 03An undersold offeringPositioning that says why you. Features turned into benefits your buyers care about, with the proof to back each one.
- 04AI that sounds like everyone elseVoice rules people and tools can follow. Tone of voice guidelines specific enough to brief a new hire or an AI tool.
Is this for you?
A good fit if…
- You're a SaaS team, from first funding to scale-up
- A new website, rebrand, launch or fundraise is coming, and you want the words settled first.
- You’re about to hire your first marketer or salesperson, and you’d rather hand them a playbook than a brain dump.
Probably not yet if…
- You need homepage copy by Friday. (Then you want website copywriting.)
- You're after a 100-page brand bible to file and forget.
- You want visual brand guidelines (I only focus on the verbal side)
How the verbal brand strategy process works
Two to four weeks from kick-off to handover, with as little of your team's time as possible. Everything happens remotely, in English or French.
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01
Before we meet
Questionnaire and homework
You fill in a short questionnaire. I go through your site, sales materials and competitors so we don't spend the workshop on basics.
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02
WEEK 1
The workshop
A live session with you and your team to untangle whatever's been pulling your messaging in different directions, and to spot the opportunities hiding in plain sight. We work through positioning, messaging and voice together.
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03
WEEK 2
Guidelines or brand bible: your call
Choose tone of voice guidelines: an actionable, ready-to-use doc with everything your team needs to write in your authentic voice from day one. Or go for the full verbal brand bible, exploring your mission, vision, messages, personality and more.
Every brand is different, so I shape the work around the challenges you're facing.
If there's something to fix or improve in how your brand communicates, we'll find it. And I keep one eye on your wider marketing the whole way through: how your voice will carry into content, LinkedIn, sales emails and whatever you launch next.
Pick your depth: verbal brand strategy packages
Messaging workshop + insights report
From £400
- 90-minute live workshop
- Insights report with tension points and opportunities
- Messaging sparks and draft ideas
Best for: getting the team aligned before a website project.
Tone of voice guidelines
From £500
- This-not-that pairs for your voice
- A tone of voice checklist
- Style guide, values, mission and vision
- Real posts rewritten in your voice
Best for: teams hiring writers, or writing with AI.
Full verbal identity brand book
From £1000
- Everything in the tone of voice guidelines, plus:
- Message hierarchy and message flow
- Audience personas
- Your brand as a person: full voice exploration
- Straplines, boilerplate and copy snippets
Best for: rebrands, repositioning and teams that are growing fast.
Need the words written too?
Once we've finished carving out a swanky new brand strategy, you can go straight into website copy or blog content with me, so it turns into live pages instead of dying in a PDF.
See website copywriting →Not ready to talk yet?
Try the free Brand Messaging Pyramid and map your core message yourself.
Get the free tool →
Who you'll work with
I'm Amélie, a verbal brand strategist and copywriter. I've spent eight years helping SaaS teams work out what to say and how to say it.
You work with me, from the questionnaire to the handover. I'm based in sunny South of France (I know, lucky me!) and work with teams across the UK, Europe and beyond.
See the case studies →Your AI tools are in serious need of a voice brief
AI copy all sounds the same, and it's cuz' nobody told it otherwise.
You need to feed guidelines with real rules into your AI workflow so it has something authentic to work from: the words you use, the words you don't, the messages you prioritise, the personality you want to convey.
My verbal brand guidelines come in a version you can paste straight into the tools your team uses.
Say: "set up in an afternoon"
Never say: "seamless", "unlock", "game-changing"
Sound like: the senior colleague who explains it properly, once
What clients say
"Amelie's professionalism, marketing and copywriting experience are just next level. Our blog, newsletter and social media have never been better"
Co-founder of Lumi Studio
"Amelie is a STAR! What I like most about working with her is how much she cares about getting things right, no matter what it takes"
Founder of ViDesigns
"Amelie did an excellent job of capturing the Purple Bunny essence. The stakeholders felt the copy finally reflected what they wanted to say."
COO at Purple Bunny
Verbal brand strategy FAQs
What is a verbal brand strategy?+
It's the agreed answer to what your brand says, who it says it to and how it sounds saying it. It covers positioning, messaging, tone of voice and personality, written down so everyone (and every tool) writing for you can use it.
How is it different from tone of voice guidelines?+
Tone of voice guidelines are one part of it: how you sound. A verbal brand strategy also decides what you say and why, from your positioning to your core message, pillars and proof. Voice without strategy is a lovely accent with nothing to say.
How is it different from copywriting?+
Strategy decides what to say. Copywriting says it on a specific page, email or ad. Doing the strategy first means every piece of copy after it is faster to write and much easier to sign off.
Can you work in a niche or technical industry?+
Yes. Most of my clients are B2B SaaS teams in areas like fintech, HR tech, proptech and sustainability, where the product is complex and the buyer is sceptical. The questionnaire and workshop are built to get that expertise out of your team's heads, so you don't have to brief me from scratch.
Does it help with SEO?+
Indirectly, yes. Clear positioning shows you which problems and search terms to own, consistent messaging makes your pages easier for search engines and AI answers to understand, and a defined voice makes content quicker to produce. If you need SEO content too, I write that as well.
Will you train our team to use it?+
Yes. The handover call walks whoever will use the guidelines through them, and I run training sessions for teams who want more practice writing in the new voice.
How long does it take, and how much of our time?+
Two to four weeks from kick-off to handover, depending on the package. Your team's part is light: a short questionnaire, the 90-minute workshop, one review round and a handover call. I do the rest.
Is the workshop remote, and who should come?+
Yes, it runs live on Google Meet with a shared Miro board and live polls, so nobody needs to travel. Bring the people who explain your product for a living: founders, sales and marketing. The more viewpoints in the room, the more useful the tensions we uncover.
Can you work in French?+
Oui. I run workshops and write in English and French, which helps if your team works in one language and sells in the other.
What format do the guidelines come in?+
A living Google Doc your team can comment on and update as you grow, plus a condensed version you can paste into ChatGPT, Claude or whatever AI tools you use.
How does payment work?+
Every project has a fixed price, agreed before we start. A 50% deposit books your slot, and the rest is due on handover.
Your competitors are saying it better. Let’s change that.
Bring me your verbal brand strategy problems on a call. I'd be delighted to give you my thoughts, and see how we can use stronger words to build a brighter future for your brand.
