CASE STUDY / WHITELABEL AGENCY PARTNERSHIP
Strategic copy partnership with a design & dev studio
Solvera Studio × Amélie Pollak
“I’d absolutely recommend Amélie to other agencies and businesses. She’s an exceptional copywriter, brings a wealth of experience, and knows how to adapt to different clients and situations. More importantly, she’s become a trusted partner for our studio, and I know that when we bring her into a project, it’s going to make the entire process stronger from start to finish.”
Fewer
Revision rounds
Faster
From discovery to launch
Ongoing
Collaborative partnership
About Solvera Studio
Before
- Death by committees and shifting feedback
- Clients guessing at direction
- Design rebuilt around whatever copy landed
After
- Messaging locked before design starts
- One expert point of contact to guide clients
- Fewer design revisions, faster to sell, stronger projects
Copy that can't carry the design
Copy takes wildly different shapes depending on the client. Sometimes it's human-made; but increasingly, these days, it's knocked out by AI.
Either way, without a professional eye, it can end up fairly nonsensical once you look past the surface: without a spine, or any real argument for why this company, no sense of what the target audience needs to hear before they'll trust it enough to convert. It lists features, it doesn't tell readers what’s in it for them, and why they should be paying attention.
Big teams, shifting feedback
When you’re working with larger organisations, every word gets filtered through a committee, feedback keeps shifting, and final copy seems more like a rolling deadline.
Clients who need direction
Then you have less digital-native clients, who need more guidance on which direction the messaging should be going in.
A design agency inherits messaging and copy problems. There’s just no way to avoid it.So design ends up doing a job it was never meant to do: propping up copy that isn't pulling its weight, or getting impulsively rebuilt around whatever copy eventually lands.
Why it's a huge bottleneck for design & dev agencies
Nobody has sat down and worked out which sections need to exist on each page, to support which messaging. What each buyer needs to convert and in what order.
So designers default to best practice, and then, weeks later, in QA, a stakeholder asks "shouldn't we be saying more about X?"
Cue the scramble to get a section bolted on at the end, while designers have moved onto other projects. Because nobody did the strategic, creative copywriting pass at the start.
It costs agencies design hours and momentum spent building toward a direction that was never going to meet the client's actual goals.
Nail positioning, messaging and copy before design starts, remove the bottleneck; and it changes how well the whole project performs.
How I solved this for Solvera Studio
Design and dev finally working with confidenceBefore Solvera's designers have to open a single Figma file, I build what I call a copy wireframe: every section of the page mapped out and justified, structured the way a designer thinks. The copy is the scaffolding the design gets built on, with everything planned out, section by section, with a clear purpose and flow.
It also means the less glamorous work happens upfront: pulling clients out of feature-speak and into benefit-speak. Keeping copy customer-centric throughout a site is hard – left alone, clients default to listing what they do rather than what it means for the person reading.
Copy wireframe · Homepage
- 01 Hero
Headline that names the outcome
Earn the scroll - 02 Problem
The cost of doing nothing
Show we get it - 03 How it works
Three steps, no jargon
Make it feel easy - 04 Proof
Logos, numbers, one strong quote
Will it work for us? - 05 CTA
One clear next step
Remove the last doubt
FeatureReal-time analytics dashboard
BenefitSpot the deals slipping before the quarter does
FeatureIntegrates with 40+ tools
BenefitWorks with the stack your team already uses
Having a copy partner to hold everything to the filter of "what's in it for my target audience" is invaluable, and it's rarely something a client can do for themselves.
An expert point of contact for clients
That role doesn't end once the wireframe's approved. I stay on the project as part of Solvera's team, working alongside the designers so the words and the visuals keep pulling the same way.
When a call comes up, I'm the second opinion: do we lead with this differentiator or that one? Is this feature the headline or the supporting proof? And when a client needs help deciding, I'm on hand to talk it through with them too. Solvera can move with confidence because the messaging question always has someone to answer it.
Mid-project calls
Clients, talked through
The biggest impact she's had on our business has been making our projects smoother, faster, and easier to sell.
When the messaging is settled before a mockup exists, clients tend to stop second-guessing the direction, because there's an expert who's already thought it through with them.
Having clear messaging upfront means we're not redesigning pages because the copy doesn't fit anymore, and our clients feel much more confident because they have an expert guiding the messaging.
— Maria Manila, Co-founder of Solvera Studio
05
A strategic, creative partnership
"She's able to adapt her process depending on the client instead of taking a one-size-fits-all approach... she's become a trusted partner for our studio, and I know that when we bring her into a project, it's going to make the entire process stronger from start to finish."
— Maria Manila, Co-founder of Solvera Studio