DIY YOUR SALES PAGE
〰️
DIY YOUR SALES PAGE 〰️
Get The Free Sales Page Template
EASY TO FOLLOW — PLUG AND PLAY
All the structure, prompts and mindset you need to effortlessly write your lead-converting sales page.
✰Crafting a high-converting sales page that captivates your audience doesn't have to be a nightmare.
I’ve meticulously developed this workbook over the years writing sales pages for my clients. I’ve been able to achieve impressive conversions for brands as a result. Now it’s your turn!
DIY your sales page, minus the trial & error.
…with a free sales page template designed to help coaches, creatives, and service providers write copy that converts.
Struggling to write a sales page that doesn’t sound like a robot or a ramble?
You’re not alone. Most people get stuck staring at a blank doc, wondering where the heck to start — or how to write a sales page without sounding sleazy or salesy.
That’s why I made this free sales page template.
It’s the exact plug-and-play format I use with my own clients, and it’s designed to help you:
Sell your offer clearly and confidently
Write copy that sounds like you
Skip the guesswork and stop overthinking
Create a high-converting sales page (without needing to hire a copywriter)
A clean, strategic outline that walks you through how to write your sales page, step by step.
This sales page template is for you if:
✅ You’re a coach, creative, or service-based business owner
✅ You’ve got an offer but you’re stuck figuring out how to sell it
✅ You want to feel good about your sales copy (and actually press publish)
✅ You don’t have time to spend hours Googling “how to write a sales page”
✅ You spend too much time answering repetitive questions on sales calls
✅ You're looking for a simple, replicable system to consistently launch new offers
What’s inside the template?
📝 A fill-in-the-blanks structure that helps you write each section with clarity and confidence
📌 Prompts that guide you through key messaging decisions — from hooks to objections
💡 Examples to inspire and simplify your thinking
✨ A process that makes writing feel less like pulling teeth and more like flow
Whether you’re a launch newbie or a seasoned service provider, this DIY sales page copy template gives you everything you need to write words that sell — without second-guessing every sentence.
Get Your Free Sales Page Template
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Frequently Asked Questions
How do I get access to the free sales page template?
Pop your name and email into the form on this page, and you’ll receive instant access to the Google Docs sales page template. It’ll land in your inbox within seconds (check your spam if it’s playing hide and seek).
How long does it take to write a sales page using this template?
That depends! If you’re clear on your offer and audience, you could have your sales page copy written in under an hour. If you’re still figuring things out, treat it like a workbook — take your time and let the prompts guide your thinking.
Who is this sales page template for?
This sales page template is perfect for coaches, creatives, consultants, designers, educators, and other service providers who want to create a high-converting sales page — without hiring a copywriter. If you’ve got something to sell but don’t know where to start with the words, you’re in the right place.
Can I use the template even if I’m not a writer?
Absolutely. This is a DIY sales page copy template, designed for people who don’t identify as “writers.” It’s full of smart prompts, simple structure, and mindset notes to help you confidently write copy that sells (and still sounds like you).
Is the template editable?
Yes — it’s a fully editable Google Doc sales page template. You can type straight into it, customise it to fit your brand, or copy/paste it into your website platform. No printing or extra tools needed.
Is this template compatible with sales pages on Squarespace, Kajabi, WordPress, Webflow or Wix?
This template can be used on any platform, as the only requirement is access to Google Docs. The workbook's structure is not platform-specific and can assist you in crafting your website copy for any website. You may construct the page on any platform of your choosing, or alternatively, you can hire me create it for you. :)
Is this template really free to use?
Yes, this template is completely free to use.
Can I use this sales page template more than once?
You bet. It’s yours to keep and reuse for every offer you launch — whether you’re writing copy for a new service, course, product, or one-off campaign.
Can I use this template for any type of business?
Yes, this template is suitable for coaches, consultants, designers, educators, creatives, service providers, and anyone looking to write a high-converting sales page.
Is the template easy to use for beginners?
Yes, the template is easy to use for beginners. It includes detailed instructions and prompts to guide you through each section of the sales page.
What if I don't have a Google Docs account? Can I still use this template?
This template is provided in Google Docs format, so it is necessary to have a Google account to access and use it. However, you can easily open the document, and then copy and paste the contents into a Word doc.
Will this template help me increase conversions?
While I can’t guarantee specific results (that depends on your offer and audience), the template is based on proven techniques I use when writing high-converting sales pages for my clients. It’s helped them attract more aligned buyers, cut down on sales calls, and feel way more confident selling.
Can I customise the template to match my brand's style?
Yes, you can customise the template to match your brand's style. There are many comprehensive prompts to help you tailor the content to your brand.
Will I receive any additional support or guidance while using this template?
This template is designed to be self-guided, but you’re welcome to email me if you need any support.
Can I use the template for multiple sales pages, or is it a one-time use only?
Yes, you can use the template for multiple sales pages, as it is a reusable resource.
Will this help with SEO or do I need to optimise it myself?
This template focuses on persuasive copy and page flow — but you can absolutely tweak it for SEO. Add keywords, meta descriptions, alt tags and optimise your headers when you paste it into your site. Or book me if you’d like help with that too. 😉
How do I know if my sales page is performing well?
You can track the performance of your sales page using metrics such as conversion rate, bounce rate, and engagement metrics like time on page and click-through rates. You can also conduct A/B testing to compare different versions of your sales page and determine which one performs better.
How many pages does the sales page typically have when using this template?
The number of pages in the sales page will vary based on the amount of content you need to include to effectively convey your offer. The template provides a flexible structure that can be adapted to your needs.
Will this template work for all stages of the sales funnel?
Yes, this template can be used for all stages of the sales funnel, including awareness, interest, decision, and action.
Can I use this template for sales pages in languages other than English?
Yes, you can use this template for sales pages in languages other than English. However, you will need to translate the content yourself.
Will this template help me optimise my sales page for search engines?
This template provides a structure and prompts for writing persuasive copy, but it does not specifically address search engine optimization (SEO) techniques. However, you can apply general SEO principles to your sales page when using this template.
Can I use this template for a landing page or is it specifically designed for sales pages?
This template is designed for sales pages, but it can be adapted for use as a landing page as well.
Can I use this template for both one-time purchases and subscription-based services?
Yes, you can use this template for both one-time purchases and subscription-based services.
Is the template mobile-friendly?
Yes, the template is mobile-friendly, as it is designed to be used in Google Docs, which is optimized for mobile devices.
How can I make my sales page stand out using this template?
This template provides a flexible structure that can be customized to match your brand's style and tone. You can use persuasive language, engaging headlines, and compelling visuals to make your sales page stand out.
What if I need to make changes to my sales page after I've completed it using this template?
If you need to make changes to your sales page after completing it using this template, you can simply edit the Google Docs document and save the changes. The template is designed to be reusable, so you can make as many changes as needed to optimize your sales page for conversion.
Can I use this template to write copy for multiple products or services?
Yes, the template is flexible enough to be used for multiple products or services. You can modify the prompts and structure to fit your unique offering.
Does this template include guidance on pricing strategies?
No, this template does not specifically address pricing strategies. However, you can incorporate pricing considerations into your sales page using the prompts provided.
Can I use this template to write a sales page for a physical store or product?
Yes, this template can be used for both digital and physical products, including those sold in physical stores.
Does this template include a guide for creating compelling headlines and subheadings?
Yes, the template includes prompts and examples for creating attention-grabbing headlines and subheadings that effectively convey your offer.
Can I use this template for affiliate marketing?
Yes, you can adapt this template for use in affiliate marketing by including information about the product or service you are promoting and creating persuasive copy to encourage readers to take action.
Can I use this template to write a sales page for a non-profit organization?
Yes, this template can be used for sales pages created by non-profit organizations to promote events, campaigns, or other initiatives.
Does this template include guidance on using testimonials or customer reviews in the sales page?
Yes, the template includes prompts for including social proof, such as testimonials or customer reviews, to build trust and credibility with your audience.