1. What is website copywriting?

Website copywriting is the process of writing the words on your site that persuade, guide, and connect with your audience. It includes your homepage, About page, services, CTAs, headlines, footers — all the bits people read (and skim) before deciding to trust you.

2. What’s the difference between copy and content?

• Copy is persuasive writing: think homepage, services page, email CTAs — words that drive action.

• Content is informative, educational or entertaining: think blog posts, newsletters, social captions — things that build trust and interest.

Copy is what sells. Content is what nurtures.

3. What is a verbal brand strategy?

Verbal brand strategy is the foundation of your brand’s communication. It’s how we define your voice, message, and positioning before we write a single word of copy.

It usually includes:

• Your brand voice (tone, style, vocabulary)

• Messaging pillars and proof points

• Your audience’s language, wants and worries

• Taglines, elevator pitch, mission, values

Think of it as the difference between decorating a room and designing the blueprint first.

4. Why does brand voice matter?

Your brand voice helps you:

• Sound consistent across all channels

• Build recognition and trust

• Connect with the right people (and repel the wrong ones)

Whether you're writing a sales page or replying to a DM, a strong voice gives you clarity and confidence.

5. What makes good website copy?

Good website copy is:

• Clear – easy to read and understand

• Conversational – sounds human, not robotic

• Strategic – speaks to your audience’s real problems and desires

• On-brand – feels like you, not like a template

• Actionable – guides readers to the next step

6. Can I write my own website copy?

Yes — and many do. But here’s why people hire help:

• You’re too close to your own business to explain it clearly

• You keep tweaking things but it still doesn’t feel right

• You’re short on time, energy, or both

• You need strategy as much as style

A good copywriter brings structure, clarity and outside perspective — plus the ability to finish what you started.

7. What’s your process?

1. Discovery – We chat about your goals, audience, and brand

2. Strategy – I dive into research and build your voice + messaging foundations

3. Drafting – I write your website copy based on the strategy

4. Refining – We edit together until it feels 100% right

5. Delivery – You get polished copy, ready to plug into your site

8. How long does it take?

Typical timelines:

• Tone of Voice Guidelines – 1 week

• Full Verbal Brand Strategy – 2 weeks

• Website Copy (3–5 pages) – 2–4 weeks

If you’re in a hurry, I also offer intensives (subject to availability).

9. How much does it cost?

• Tone of Voice Guidelines – £250

• Brand Book (Full Strategy) – £500

• Website Copywriting – starts from £1,500

Need a mix? I can bundle or customise a package to suit your goals.

10. Who is this for?

Perfect if you’re:

• ✅ A founder with too many tabs open and a message that feels fuzzy

• ✅ A creative or coach ready to raise your rates and sound the part

• ✅ A startup or small team doing a website refresh that actually reflects your growth

• ✅ A brand that wants to connect like a human, not a robot

Not for you if:

• ❌ You just want a copy-paste template

• ❌ You’re not ready to dig deep into your offer and audience

• ❌ You’re hoping for instant magic without clarity, collaboration or trust

11. How do I get started?

You can:

• 📅 Book a free intro call

• 📄 Browse my Verbal Brand Strategy services

• Or 💌 Send me a message

I’ll help you figure out what’s right for you — even if that’s not me.

12. What happens after?

Clients say things like:

“Now I finally know how to talk about my business.”
“I’ve booked more dream clients since updating my copy.”
“It actually sounds like me, but clearer and more confident.”

Because when your words are aligned with your work — people notice.

13. What is a brand voice — and why does it matter?

Your brand voice is the unique way your business sounds when it speaks — in writing, in presentations, on your website, everywhere. It’s how people recognise you, remember you, and trust you.

Without it, your message can end up sounding flat, forgettable, or worse — like everyone else. A strong brand voice helps you stand out and stay consistent across every channel.

14. How do I know if my business needs a verbal brand strategy?

If you’re repeating yourself in sales calls, struggling to brief your team, or launching something new and not sure what to say — you probably need a verbal brand strategy.

A verbal brand strategy brings clarity to your messaging, consistency across your channels, and confidence in how you show up. It’s especially useful for founders, small teams, and creatives who’ve outgrown DIY copy and need to align their words with their work.

15. What’s the difference between verbal identity and tone of voice?

Tone of voice is how your brand sounds — friendly, bold, rebellious, calm. Verbal identity is the bigger picture. It includes tone, but also your core messages, language rules, storytelling approach, naming principles — the full verbal toolkit that shapes how you speak and write as a brand. If tone is the mood, verbal identity is the blueprint.

16. Can I improve my brand voice without doing a full rebrand?

100%. You don’t need a fancy visual identity refresh to sharpen your messaging. If your logo and look are sorted but the words feel off, a standalone tone of voice guide or verbal brand strategy can help realign how you sound with who you are now — and where you’re going. It’s a great option for founders doing a website refresh or teams in transition.

17. What types of businesses do you work with?

I work with an eclectic mix of thoughtful, future-focused brands — from tech startups and SaaS platforms to design studios, coaches, consultants, retail, hospitality and food brands. If your offer is strong but your message feels fuzzy, we’ll likely be a good fit.

18. How long does a verbal brand strategy project take?

Most projects take about 2–3 weeks from kickoff to delivery. That gives us time to dig into your offer, audience, and goals — then shape a tone of voice and messaging system that feels just right. If you’re working to a specific launch date or tight turnaround, I can most likely work towards your timeline.

19. How do I actually use a tone of voice guide?

Once it’s in your hands, it becomes the go-to reference for writing anything.

Website pages, email newsletters, job ads, social media captions, pitch decks — your team can use it to sound like one cohesive brand, even if different people are writing. I keep it practical so it’s actually used — not just filed away.

20. Is this the same as brand messaging?

Not quite. Brand messaging is part of your verbal strategy — it’s the what. What you want your audience to hear, remember, feel. Verbal strategy is the how: the tone, the delivery, the language choices that bring those messages to life. I help you shape both.

21. Can you train our team to write in our brand voice?

Yes! If you’ve got a growing team or multiple contributors, I can run a workshop to bring everyone into alignment.

It’s part strategy, part practice — with examples, exercises, and real-world scenarios so your team walks away confident and ready to write.

22. How much does a verbal brand strategy cost in the UK?

Prices vary depending on scope, but my packages start at £250 for Tone of Voice Guidelines and £500 for the full Brand Book.

This includes messaging strategy, tone principles, voice-of-customer insights, and practical tools you’ll actually use. 

23. What’s included in a verbal brand strategy package?

My verbal brand strategy packages include voice definition, tone of voice guidelines, key messaging, language dos and don’ts, and practical examples tailored to your business. You’ll get a verbal toolkit you can use across your website, emails, pitch decks, and beyond.

24. Can a brand voice guide help me write my own copy?

Yes, and that’s the point. A good voice guide makes writing easier.

You’ll have clear principles, tone rules, and example phrases so you’re never starting from scratch again. It’s especially helpful if you want to sound consistent across platforms or hand things off to a VA or social media manager.

25. How do startups benefit from a clear verbal identity?

Startups move fast — but if your message isn’t clear, you lose time explaining, justifying, or chasing the wrong audience.

A strong verbal identity helps you speak with confidence, build trust quickly, and scale your comms without losing your voice. In my opinion, it’s one of the most overlooked assets for early-stage companies.

26. What’s the ROI of investing in messaging strategy?

Clear messaging can shorten your sales cycle, increase conversions, and help you raise your rates. It gives you language you can reuse across everything — saving time, stress, and second-guessing. And it helps you attract the right clients who already feel aligned before you even speak.

27. What makes your approach different from big agencies?

I work closely and personally. You’ll get honest insight, smart strategy, and words that sound like you. If you want a collaborative process that feels human and rooted in your real voice, we’ll get on well.

Still got questions?

Let me know what you’re wondering — I can add to this resource or point you to the right page. Just drop me a line here.