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Amelie Pollak, copywriter + brand strategist
Services
Verbal Brand Strategy
Website Copywriting
Blog Post Writing
Portfolio
Contact
Blog
English
Amelie Pollak, copywriter + brand strategist
Services
Verbal Brand Strategy
Website Copywriting
Blog Post Writing
Portfolio
Contact
Blog
English
Folder: Services
Back
Verbal Brand Strategy
Website Copywriting
Blog Post Writing
Portfolio
Contact
Blog
English
Back
Brand Voice vs. Brand Tone: What's The Difference?
Tone of voice, Brand Voice Amélie . 5/12/25 Tone of voice, Brand Voice Amélie . 5/12/25

Brand Voice vs. Brand Tone: What's The Difference?

Discover the critical difference between brand voice and brand tone, and how mastering both improves SEO performance. This complete guide shows you how to develop a consistent voice strategy while adapting your tone across channels to connect more deeply with your audience.

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5 Brand Voice Techniques for De-escalating Angry Customer Communications
Customer Service Amélie . 4/22/25 Customer Service Amélie . 4/22/25

5 Brand Voice Techniques for De-escalating Angry Customer Communications

Tired of watching angry customers slip away? Discover 5 brand voice techniques that transform heated complaints into loyalty opportunities. These proven de-escalation strategies will help your team handle even the most explosive customer situations with confidence.

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Brand Voice Training: The 20-Minute Onboarding System That Actually Works
Training Amélie . 4/20/25 Training Amélie . 4/20/25

Brand Voice Training: The 20-Minute Onboarding System That Actually Works

Stop wasting hours editing freelancer copy. Get my proven 20-minute brand voice training system that delivers consistent results — backed by 75+ successful brand transformations.

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A Full Guide to Brand Voice Archetypes for Startups
Archetypes Amélie . 4/19/25 Archetypes Amélie . 4/19/25

A Full Guide to Brand Voice Archetypes for Startups

Is your startup mumbling when it should be singing? Decode the voice archetypes that turn ordinary brand messages into magnetising conversations.

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How Copywriting Can Build a Strong Brand Identity: The Essential Guide
Amélie . 2/15/23 Amélie . 2/15/23

How Copywriting Can Build a Strong Brand Identity: The Essential Guide

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Amelie Pollak, copywriter, all rights reserved

amelie@ameliepollak.com