How to Use Ubersuggest: Get The Most Out of The Powerful Tool
Ubersuggest – it’s about to become your new best friend.
Most businesses are playing darts blindfolded when it comes to SEO. They're targeting keywords with the competitiveness of "credit card" and "insurance quotes" while their domain authority low, very low.
Meanwhile, the smartest players in your industry are quietly dominating highly specific, lower-competition keywords that actually convert. They're not necessarily SEO geniuses – they just have the right intelligence tool whispering in their ear.
Think of Ubersuggest as the locksmith of SEO. It shows you which doors are actually worth picking and which ones have ten security guards with baseball bats standing behind them. And in today's guide, I'm handing you the full key ring.
What exactly is Ubersuggest?
Ubersuggest started life as a humble keyword suggestion tool that scraped Google Suggest terms. But since digital marketing guru Neil Patel acquired it in 2017, it's evolved into something far more powerful for SEO professionals and beginners alike.
Ubersuggest is an all-in-one SEO platform that lets you:
Discover profitable keywords and long-tail keyword variations your audience is actually searching for
Analyse your competitors' SEO strategies and keyword rankings (and steal them, frankly)
Conduct comprehensive website SEO audits for critical technical SEO issues
Track your keyword rankings across multiple devices and locations
Find blog post ideas and content marketing topics that people actually want to read
Build stronger backlinks to boost your domain authority
Assess keyword difficulty scores to find low-hanging fruit opportunities
Explore related keywords, questions, and prepositions for content expansion
Identify keyword trends with monthly search volume data
But knowing what the Ubersuggest tool does and knowing how to use it effectively are two very different things. ⬇️
Getting started with Ubersuggest: The basics
Before we get to the advanced keyword research techniques and SEO analysis, let's make sure you've got the foundations sorted for using this popular SEO tool.
Head over to Ubersuggest and you'll see you have options: you can use the free version with limitations, or you can opt for one of the paid plans for access to premium Ubersuggest features.
➡️ The free Ubersuggest version gives you a taste, but if you're serious about improving your search engine rankings, the paid version unlocks features that are genuinely worth the investment for small business owners and digital marketing agencies alike.
For context, while free users can perform limited keyword searches daily (currently about 3 searches per day), paid users get access to significantly more data, can create multiple projects for website performance tracking, and monitor more keywords in search engine results pages (SERPs). And unlike some SEO tools that charge eye-watering monthly fees, Ubersuggest offers lifetime deals that are surprisingly affordable compared to competitors like Ahrefs, SEMrush, or Moz.
But whether you're using the free or paid version for your search engine optimization efforts, the starting point is the same: creating your first project to track keyword rankings and website performance.
Setting up your first Ubersuggest project
Want to track your progress? (Hint: You absolutely should). Here's how to set up your first project:
Click "Add Your First Project" from the dashboard
Enter your URL and website name
Select your primary country or city of business
Add any additional locations if you operate in multiple areas
Choose the keywords you want to track
Select competitors you want to monitor
Connect to your Google account (optional but recommended) to pull in accurate Google Analytics and Search Console data
This is your command center. From here, you'll be able to see everything that matters: your rankings, your traffic, your SEO health, and how you stack up against competitors.
Now for the juicy bits ⬇️
How to perform keyword research on Ubersuggest
To get started with your keyword search, simply:
Navigate to "Keyword Ideas" in the left menu
Enter a seed keyword related to your business or niche
Hit "Search"
What you'll get is far more than just a list of keywords. You'll see comprehensive keyword data including:
Monthly search volume: How many people are actually looking for this term monthly
SEO difficulty score: How hard it'll be to rank (on a scale of 1-100)
Paid difficulty: How competitive it is in paid search and Google Ads
Cost Per Click (CPC): What advertisers are paying per click for Google Ads campaigns
Keyword trends: Seasonal patterns in search volume
But here's where most people miss a trick. Ubersuggest doesn't just give you related keywords – it gives you different types of keywords for your content marketing strategy:
Related keywords: Terms conceptually related to your seed keyword
Questions keywords: Phrases phrased as questions (perfect for featured snippets and voice search optimization)
Prepositions keywords: Terms that include prepositions like "for", "with", "near" (great for local SEO)
Comparisons keywords: Terms people use when comparing options ("vs", "or", "and")
💡 The "Questions" tab is absolute gold for SEO content creation and blog post ideas. These are literally the exact questions your target audience is asking in Google search. Answer them well with comprehensive content, and Google will love you for it – plus you might snag a featured snippet position in the search results page.
But wait – there's more. ⬇️
How to use the SERP analyser on Ubersuggest
Once you've found a promising keyword, don't just blindly target it. Click on it to open the SERP analyser (Search Engine Results Page analyzer).
This powerful SEO feature shows you exactly who's ranking in the top positions of Google search results, along with:
Their domain score (similar to domain authority metrics)
Number of backlinks pointing to the ranking page
Social media shares across platforms
Estimated monthly organic traffic they get from this keyword
Content length and on-page SEO factors
This SERP analysis is crucial intelligence for your content strategy. If the top 10 results all have domain scores of 90+ and thousands of quality backlinks, you might want to rethink your keyword targeting strategy (unless you're prepared for a long-term battle in competitive SERPs).
But sometimes you'll find low competition keywords where lower-authority sites are ranking well. These are your search engine optimization opportunities – the places where you can actually compete and win with targeted content even if you're not a high-authority website yet. Look for keywords with decent search volume but reasonable SEO difficulty scores that match your domain strength.
Competitor analysis: How to legally steal your competitors' best strategies
Why reinvent the wheel when you can see exactly what's working for your SEO competitors in your industry or niche?
Navigate to "Traffic Analyzer Overview" and enter a competitor's URL. You'll get detailed competitive analysis including:
Their estimated monthly organic traffic from Google searches
How many keywords they rank for in the top 100 search results
Their top-performing pages and content pieces
Every significant keyword they rank for in Google SERPs
Backlinks pointing to their site from referring domains
Social media engagement metrics
This competitor research is essentially a roadmap to their SEO success. And there's nothing stopping you from using it to inform your own search engine optimization strategy.
The "Top Pages" report is particularly valuable for content marketing. It shows you which specific content is bringing your competitors the most organic search traffic. Study these high-performing pages, understand why they work in search rankings, and then create something better with your own keyword-optimized content.
For local businesses, try analyzing competitors in your specific geographic area to find local SEO opportunities. Look for local keywords they're ranking for that you could target with optimized Google Business Profile content and local landing pages.
And that brings us nicely to...
How to get content ideas from Ubersuggest
The "Content Ideas" report is like having a content strategist on demand for your content marketing plan. Enter a keyword, and Ubersuggest will show you:
Popular content on that topic that's already performing well
How many monthly visits each piece gets from organic search
Their backlink profiles and link building success
Social shares across platforms like Facebook, Twitter, and Pinterest
This content discovery feature is ideal when you're staring at a blank page wondering what blog topics to write about. But it's more than just inspiration – it's data-driven content planning for your editorial calendar.
Look for content topics that have lots of backlinks and social shares. This indicates subjects people care enough about to engage with and link to. Then ask yourself: "How can I create something 10x better with my own unique angle?"
For ecommerce sites, focus on product-related keywords with commercial intent like "best [product category]," "affordable [product]," or "[product] reviews" to attract ready-to-buy traffic. For informational sites, target question-based keywords and "how to" search terms that match your expertise and can showcase your authority.
How to find and fix SEO issues on Ubersuggest
Even the best keyword strategy won't help if your site has technical SEO issues holding it back in search engine rankings. That's where the "Site Audit" feature comes in as your technical SEO assistant.
Run a website SEO audit, and Ubersuggest will crawl your website looking for:
Critical SEO errors that are hurting your rankings in Google search
Technical SEO warnings that should be addressed
On-page SEO recommendations for improvement
Page speed issues affecting user experience and SEO
Mobile usability problems impacting your mobile search rankings
Internal linking opportunities and broken link issues
Duplicate content problems
Missing meta descriptions and title tags
URL structure issues
The SEO audit breaks down issues by impact, so you know exactly what to prioritize in your technical SEO strategy. And it doesn't just tell you what's wrong – it tells you how to fix each issue with actionable recommendations.
👀 For example, if it flags "low word count" on certain pages, it'll explain why this matters for content quality and provide suggestions for improving your content depth. Or if it identifies slow-loading pages, it'll suggest specific optimizations to improve page speed for better user experience and SEO performance.
For ecommerce websites, pay special attention to product page issues like thin content, duplicate meta descriptions, or missing alt text on product images – these technical improvements can significantly boost your product page rankings.
Backlink analysis: How to build your site's authority with Ubersuggest
Backlinks remain one of Google's top ranking factors. Ubersuggest helps you understand and improve your backlink profile through its "Backlinks" report and backlink analyzer.
Here's how to use it effectively for your link building strategy:
Enter your domain to see your current backlink profile and link quality
Check your domain score (similar to domain authority metrics from Moz)
Review the list of websites linking to you and their authority
Filter by link type, anchor text, or referring domain
Then, enter a competitor's domain to see their backlinks
Identify link building opportunities where they have quality backlinks that you don't
Reach out to those same sites with your better content
This competitor backlink analysis strategy alone can dramatically improve your site's domain authority and, consequently, your rankings across multiple keywords. Focus on acquiring high-quality backlinks from relevant, authoritative sites in your industry rather than pursuing lots of low-quality links.
For local businesses, look for backlink opportunities from local chambers of commerce, business associations, event listings, and local news sites. These location-specific backlinks can significantly boost your local SEO efforts and improve your Google Business Profile performance in local search results.
How to track your ranking on Ubersuggest
What gets measured gets improved. With Ubersuggest's rank tracking tool, you can monitor your position for key search terms over time in the search engine results pages.
The keyword rank tracker feature monitors rankings for:
Desktop and mobile devices (they often differ significantly)
Different geographic locations (if you target multiple markets)
Your site vs. competitors' keyword positions
Daily ranking fluctuations in Google search results
Keyword position movement trends over time
This position tracking gives you a clear picture of whether your SEO efforts are paying off in improved search visibility. If you see positive keyword movement, you know you're on the right track with your optimization strategy. If not, it's time to reassess your approach to those specific keywords.
But here's the trick: don't obsess over daily fluctuations in the SERPs. SEO is a marathon, not a sprint. Look for keyword ranking trends over weeks and months, not days. Google's algorithm updates frequently, causing normal ranking volatility that doesn't necessarily reflect problems with your SEO strategy.
For local businesses, make sure you're tracking location-specific keywords like "best [service] in [city]" or "[product] near me" to monitor your local SEO performance. These local search terms often have different ranking patterns than broader national keywords.
How to make the most of Ubersuggest
Maximizing Ubersuggest with the Chrome extension
Want Ubersuggest insights while you browse? The free Ubersuggest Chrome extension gives you:
Keyword data directly in Google search results pages
SEO metrics for any website you visit
Content ideas without having to visit the main platform
Keyword volumes displayed right next to Google searches
Competitive metrics when visiting competitor websites
CPC data for potential PPC campaigns
Keyword difficulty scores right in your browser
It's like having an SEO assistant that follows you around the web, providing instant insights wherever you go. This is particularly useful for quickly assessing the SEO potential of topics as you research them or instantly analyzing competitors when you discover them in search results.
The Chrome extension also makes competitive analysis far more efficient, as you can instantly see domain metrics, backlink counts, and organic traffic estimates just by visiting a competitor's website – no need to switch back to the Ubersuggest platform for basic intelligence gathering.
Free vs. paid: Is Ubersuggest worth paying for?
The free version of Ubersuggest gives you basic functionality with limitations:
Limited daily searches
Reduced keyword suggestions
Fewer tracked keywords (up to 25)
Basic reporting
For casual bloggers or small businesses just getting started with SEO, this might be enough.
But if you're serious about SEO, the paid version offers:
Unlimited daily searches
Thousands more keyword suggestions
More tracked keywords (based on plan)
Historical data access
PDF exports
Priority support
The lifetime deal is particularly attractive compared to the monthly subscription costs of similar tools.
How to integrate Ubersuggest into your broader SEO strategy
Ubersuggest is powerful, but it's just one piece of the puzzle. Here's how to integrate it with your overall SEO approach:
Use Ubersuggest for keyword research and competitive analysis
Create high-quality content based on these insights
Optimize on-page elements using the site audit recommendations
Build backlinks using the backlink analysis feature
Track rankings to measure progress
Adjust your strategy based on results
Remember, tools don't do SEO for you – they just make the process more efficient and data-driven.
Final thoughts
SEO isn't about quick wins. It's about consistent application of proven principles. Ubersuggest gives you the data and insights, but it's up to you to use them effectively.
Need expert help unlocking the full potential of your brand's digital presence? My copywriting and brand strategy services combine data-driven insights with compelling messaging to create content that doesn't just rank – it converts. Book a no-pressure intro call to discover how we can transform your brand's voice and visibility.
Sources:
Journal of Marketing Research, "The Impact of Keyword Optimization on Conversion Rates" (2024)
Google Search Central, "Search Engine Optimization Starter Guide" (2024)
