13 Copywriting Hacks for Your SaaS Pricing Page
Your SaaS pricing page isn't just another page on your website. It's where the money happens. Where prospects either click that all-important "get started" button or bounce faster than you can say "monthly subscription."
And honestly? Most SaaS pricing pages are about as exciting as watching paint dry. Wall-to-wall feature lists, jargon that would make an engineer's eyes glaze over, and CTAs with all the personality of a tax form.
But what if I told you that strategic grammar "mistakes" and psychological triggers could transform your pricing page from conversion wasteland to revenue machine? That breaking a few copywriting rules could actually make your wallet significantly fatter?
Intrigued? Let's dive into the 13 copywriting hacks that'll make your SaaS pricing page absolutely magnetic.
1. Start sentences with conjunctions
Remember when your teacher told you "never start a sentence with And or But"? Well, they were keeping you from one of the most powerful tools in pricing page copy.
Starting with conjunctions creates flow. It mirrors natural speech patterns. And it makes your pricing page feel like a conversation rather than a sales pitch.
✅ When to use it: For emphasis, creating conversational tone, connecting ideas naturally.
❌ When to avoid: Formal business proposals or legal documents.
Use it to connect benefits across pricing tiers. "But wait – our Pro plan includes even more..."
2. Use sentence fragments
Short. Punchy. Powerful.
That's what sentence fragments deliver on your pricing page. They create rhythm, emphasise key points, and make users pause exactly where you want them to.
Why? Because fragments stand out. They disrupt the pattern. They force readers to slow down and absorb what matters most – like your value proposition or that killer feature that outshines competitors.
✅ When to use it: In tier headers, highlighting key benefits, emphasising what makes each plan unique.
❌ When to avoid: When explaining complex pricing structures that need context.
3. Ditch the corporate-speak
"SaaS solutions optimised for enterprise-level scalability with robust functionality."
No thank you!
No one – literally no one – speaks like this in real life. Not even your most corporate enterprise prospects. So why write pricing copy like you've swallowed a business jargon dictionary?
Instead, try: "Software that grows with your team. No complicated setup, no headaches."
Simple language converts. Full stop.
Compare: ❌ "Utilise advanced analytics functionality to optimise business outcomes."
✅ "See what's working. Fix what isn't. Grow faster."
Which one would you rather read when comparing pricing plans?
4. Embrace contractions
"We will help you succeed" vs "We'll help you succeed"
One's a robot. One's a human. Guess which converts better?
Contractions instantly make your pricing page more approachable. They're the difference between sounding like a stuffy corporation and sounding like a helpful friend.
✅ When to use it: Everywhere on your pricing page. Especially in CTAs and plan descriptions.
❌ When to avoid: Legal terms (occasionally).
"You'll save £720/year with annual billing" outperforms "You will save £720/year with annual billing" every time.
5. Add strategic repetition
Your pricing page isn't the place to show off your extensive vocabulary. It's the place to hammer home what matters most.
It's not just fast. It's blazing fast. It's your-competitors-can't-keep-up fast.
See what happened there? Repetition for emphasis. Repetition for clarity. Repetition for persuasion.
✅ When to use it: Key benefits, tier differentiators, primary value propositions.
❌ When to avoid: When it becomes redundant rather than rhythmic.
6. Use first-person perspective
Most pricing pages use second-person ("you") or third-person perspective. But there's a psychological trick you can use: first-person phrasing on CTAs and feature descriptions.
Compare: ❌ "Start your free trial"
✅ "Start my free trial"
❌ "Manage your team's workload"
✅ "Manage my team's workload"
This subtle shift makes prospects mentally "try on" your product before buying. It creates ownership before purchase.
➡️ The prospect is already thinking about implementation, not still weighing options.
7. Create deliberate price anchoring
This is less about grammar and more about psychological framing. Place your most expensive package on the left (first viewed), and suddenly your middle-tier plan seems like an absolute bargain.
The actual copy matters too:
❌ "Basic / Standard / Premium"
✅ "Starter / Growth Engine / Scale Accelerator"
The second set creates perceived value progression. Each tier isn't just "more" – it's strategically framed for different growth stages.
➡️ Add a decoy pricing tier that makes your preferred plan look like an absolute steal by comparison.
8. Inject power words
Certain words trigger emotional responses that bypass rational objections. Sprinkle these throughout your pricing page:
Instantly
Unlimited
Exclusive
Guaranteed
Proven
Revolutionary
Essential
Powerful
But don't just use them randomly. Pair emotion-triggering words with logical benefits:
"Instantly access proven templates that cut implementation time by 73%."
Power words + data = conversion goldmine.
9. Strategic strikethrough text
£79 £59/month with annual billing
This visual cue creates loss aversion – no one wants to miss out on saving money. But don't just use it for price. Use it for value too:
5 team members Unlimited team members
The visual contrast makes the offer dramatically more compelling than simply stating "unlimited team members."
10. Ask rhetorical questions
Ready to transform your workflow? Tired of juggling multiple tools? Want to cut admin time by 62%?
Rhetorical questions engage prospects directly. They create internal dialogue and make readers nod along.
✅ When to use it: In plan descriptions to highlight pain points your tier specifically solves.
❌ When to avoid: When you need absolute clarity about what's included.
➡️ Use questions your audience is already asking themselves.
11. Add unexpected social proof
Ditch the generic "Trusted by 10,000+ companies" and get specific:
"Teams report saving 11.5 hours per week on our Growth plan. That's basically a free vacation day every single week."
Or even better, place contextual testimonials next to specific pricing tiers:
"We nearly chose the Starter plan, but upgrading to Growth paid for itself in the first month." – Sarah T., Marketing Director
12. Add FOMO-inducing scarcity
Ethical scarcity on pricing pages works wonders when it's genuine:
"Early adopter pricing – rates increase June 1st"
"Only 50 spots left at this tier"
"7-day money-back guarantee" (time-limited risk reversal)
Just make sure it's true. False scarcity destroys trust faster than anything.
13. Anticipate and crush objections
Every prospect has objections when they hit your pricing page. Address them head-on:
"But what if my needs change?" Upgrade or downgrade anytime. No penalties, no awkward conversations.
"Will I need a credit card for the free trial?" Absolutely not. We hate that trick too.
"What if I need help migrating from my current tool?" Our team handles it all. You won't lift a finger.
➡️ Pull these objections directly from customer support tickets and sales calls for maximum effectiveness.
Test, measure, optimise (Because no pricing page is perfect out of the gate)
The beauty of these hacks? They're easy to test.
A/B test different pricing page headlines
Try varied CTAs on each pricing tier
Experiment with feature descriptions between conversational and formal tones
Test button copy, colours, and placement
Measure not just conversions but average plan value
The data will tell you what's working. Trust it, even when it contradicts "best practices."
Ready to apply these hacks to your SaaS pricing page?
Right then. Time to put this into practice. Start small – pick three hacks from this list and implement them on your pricing page this week.
The goal isn't to break grammar rules for the sake of it. It's to create copy that connects, converts, and builds lasting relationships with customers.
Need help developing a verbal brand strategy that makes your SaaS pricing page convert like crazy?
Book a free consultation with me
Sources:
Price Intelligently, "SaaS Pricing Research" (2022)
Copyblogger, "The Grammar Rules You Can (and Should) Break" (2023)
Content Marketing Institute, "Brand Voice Guidelines" (2024)
ConversionXL, "The Psychology of Pricing Pages" (2023)
